Guardians For Good™ LLC

Effective Date: February 5, 2026 Last Updated: February 5, 2026

This Privacy Policy describes how Guardians For Good™ LLC ("Company," "we," "us," or "our") collects, uses, discloses, and protects information about you when you visit our website(s), subscribe to our Substack publication, purchase our products, subscribe to our email list, or otherwise interact with our Services. This Privacy Policy is incorporated into and forms part of our Terms of Service.

By using our Services, you consent to the data practices described in this Privacy Policy. If you do not agree with any part of this Privacy Policy, please do not use our Services.

1. Information We Collect

1.1 Information You Provide Directly

We collect information that you voluntarily provide to us, including:

Name (first name and/or full name) provided through opt-in forms or Substack subscription
Email address provided through opt-in forms, Substack subscription, purchase forms, or correspondence
Payment information (processed and stored by Substack and/or our third-party payment processors; we do not have access to or store your complete credit card number)
Any other information you voluntarily submit through contact forms, customer support inquiries, comments on Substack posts, or direct email correspondence

1.2 Information Collected Automatically

When you visit our website(s) or Substack publication, certain information may be collected automatically through cookies, web beacons, pixels, and similar technologies, including:

IP address and approximate geographic location
Browser type, version, and operating system
Device type and screen resolution
Pages visited, posts read, time spent on pages, and navigation paths
Referring website or source (how you arrived at our site)
Date and time of visits
Email open rates and click-through rates

1.3 Information Collected by Substack

Substack, as our publication platform, collects certain information in accordance with its own privacy policy (available at substack.com/privacy). This may include your email address, payment information, reading activity, and other data. We encourage you to review Substack's privacy policy for full details on their data practices.

1.4 Information from Third Parties

We may receive information about you from third-party services we use in connection with our Services, including Substack, email marketing platforms, payment processors, website analytics providers, and advertising platforms. This information is subject to the privacy policies of those third parties.

2. How We Use Your Information

We use the information we collect for the following purposes:

To fulfill your purchases and deliver digital products to you
To manage your Substack subscription and deliver subscriber content
To send you the free resources you requested through our opt-in forms
To communicate with you via email, including newsletters, product updates, promotional offers, and educational content
To process payments and prevent fraudulent transactions
To respond to your inquiries, comments, or customer support requests
To analyze website traffic, readership, and user behavior to improve our Services and content
To personalize your experience and deliver content relevant to your interests
To administer promotions, surveys, or other features of our Services
To comply with legal obligations and enforce our Terms of Service
To protect the rights, property, and safety of our Company, our users, and the public

3. Legal Bases for Processing (For EEA/UK Users)

If you are located in the European Economic Area (EEA) or the United Kingdom, our legal bases for processing your personal data include:

Consent: When you opt in to receive our emails, subscribe to our Substack, or submit your information voluntarily
Contract: When processing is necessary to fulfill a purchase or deliver a product or subscription you requested
Legitimate Interest: When we use data to improve our Services, prevent fraud, or conduct marketing to existing customers and subscribers
Legal Obligation: When we must process data to comply with applicable law

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information in the following limited circumstances:

4.1 Service Providers and Platform Partners

We may share your information with trusted third-party service providers who perform services on our behalf, including but not limited to: Substack (as our publication platform), email marketing platforms, payment processors, website hosting providers, analytics providers, and customer support tools. These providers are contractually obligated to use your information only as necessary to provide services to us and to protect the confidentiality of your information.

4.2 Legal Requirements

We may disclose your information if required to do so by law, regulation, legal process, or governmental request, or when we believe in good faith that disclosure is necessary to: (a) comply with applicable law or legal process; (b) protect and defend our rights, property, or safety; (c) prevent fraud or other illegal activity; or (d) protect the rights, property, or safety of our users or the public.

4.3 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or other similar event, your information may be transferred to the acquiring entity or successor. We will notify you via email and/or a prominent notice on our Substack publication of any change in ownership or uses of your personal information.

5. Cookies and Tracking Technologies

Our website(s) and Substack publication may use cookies, pixels, web beacons, and similar tracking technologies to enhance your experience and collect analytics data. Cookies are small data files stored on your device that help us understand how you interact with our Services.

We and/or our platform partners may use the following types of cookies:

Essential Cookies: Required for basic website and platform functionality
Analytics Cookies: Help us understand how visitors interact with our content (e.g., Substack analytics, Google Analytics)
Marketing Cookies: Used to track visitors across websites and display relevant advertising

You can control cookie preferences through your browser settings. Please note that disabling certain cookies may limit your ability to use some features of our Services. For cookies set by Substack, please refer to Substack's cookie policy.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. When determining the retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your personal data, and applicable legal requirements.

If you unsubscribe from our email list or Substack publication, we will remove your email address from our active mailing lists within ten (10) business days. However, we may retain certain transactional records as required by law or for legitimate business purposes.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, or destruction. However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to use commercially reasonable means to protect your information, we cannot guarantee its absolute security.

8. Your Rights and Choices

8.1 Email and Subscription Communications

You may opt out of receiving promotional emails by clicking the "unsubscribe" link at the bottom of any email or by contacting us at guardiansforgoodllc@gmail.com. You may cancel your Substack subscription at any time through your Substack account settings. Please note that even after opting out of promotional communications, we may still send you transactional or administrative messages related to your purchases.

8.2 California Residents (CCPA/CPRA)

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), including the right to:

Know what personal information we collect, use, and disclose about you
Request deletion of your personal information, subject to certain exceptions
Opt out of the sale or sharing of your personal information (we do not sell your personal information)
Non-discrimination for exercising your privacy rights
Correct inaccurate personal information we hold about you

To exercise these rights, please contact us at guardiansforgoodllc@gmail.com. We will respond to verifiable consumer requests within forty-five (45) days.

8.3 EEA/UK Residents (GDPR)

If you are located in the European Economic Area or the United Kingdom, you may have the following rights under the General Data Protection Regulation (GDPR):

Right of access to your personal data
Right to rectification of inaccurate personal data
Right to erasure ("right to be forgotten")
Right to restriction of processing
Right to data portability
Right to object to processing
Right to withdraw consent at any time

To exercise any of these rights, please contact us at guardiansforgoodllc@gmail.com. You also have the right to lodge a complaint with your local data protection authority.

9. Children's Privacy

Our Services are not directed to, and we do not knowingly collect personal information from, children under the age of eighteen (18). If we learn that we have collected personal information from a child under 18, we will take prompt steps to delete such information. If you believe that a child under 18 has provided us with personal information, please contact us immediately at guardiansforgoodllc@gmail.com.

10. International Data Transfers

Our Services are operated in the United States. If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other jurisdictions where our service providers (including Substack) operate. By using our Services, you consent to the transfer of your information to jurisdictions that may have different data protection rules than your country of residence.

11. Do Not Track Signals

Some browsers have a "Do Not Track" feature that lets you signal to websites that you do not want to be tracked. Our website does not currently respond to "Do Not Track" browser signals. However, you can manage your cookie preferences through your browser settings as described in Section 5.

12. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we do, we will revise the "Last Updated" date at the top of this document and post the updated Privacy Policy on our Substack and/or website. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our Services after any changes to this Privacy Policy constitutes your acceptance of such changes.

13. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Guardians For Good™ LLC Attn: S.D. Rivers, Managing Member Email: guardiansforgoodllc@gmail.com

Guardians For Good™, Elder Lin™, The Sacred Morning Ritual Builder™, The Sacred Evening Reset™, The Sacred Morning Journal™, The Four Seasons of Transformation™, and Morning Archetypes™ are trademarks of Guardians For Good LLC.